Monetha (MTH) WP
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Crypto | Monetha (MTH) Mobile Size Whitepaper

Monetha’s solution : a decentralized trust and reputation system working flawlessly together through a blockchain based payment gateway.

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Executive summary

E-commerce worldwide sales in 2014 were USD 1.33 trillion and are projected to increase to USD 4.058 trillion by 2020. E-commerce share of retail sales is expected to increase from 7.4% in 2015 to 14.6% in 2020. Furthermore, according to Statista,  the number of people buying goods or services online will increase from 1.46 billion  in 2015 to above 2 billion in 2020.

Despite the explosive growth, three major problems still exist:

  • Trust and reputation: Building trust is difficult, and it is centrally governed by  big marketplaces. There is an inability to transfer trust from one centralized  service to another, and thus a need to establish relationship with each  merchant separately. Moreover, a merchant’s history is not recorded, so there  is no ability to punish fraudulent buyers or merchants. Huge efforts and  advertising budgets are needed to create trust if a merchant is not a part of a  centralized marketplace.
  • Expensive and long payment process: There are 16(!) different steps to  settle the transaction and up to 15(!) different fees to pay for payment  gateways. Transaction fees range from 2% + 0.1 to 6% + 0.7. Chargeback  fees of USD 15. Moreover, existing payment gateways rarely offer a simple  solution for a merchant to accept mobile payments on their website or point of  sale terminals.
  • An inability to reach the growing ethereum economy: Today, merchants  cannot accept payments in Ether, which has reached a market cap of USD  36bn as of June 14th. Moreover, a totally new digital asset class is being  created: tokens of products that are built on the Ethereum platform. The rise  of a new kind of digital assets enables the creation of a token-based digital  asset economy. It is expected that 10% of global GDP will be generated on  blockchains by 2025. Merchants will definitely want to participate in the  blockchain created economy.

Monetha is creating a universal decentralized trust and reputation solution  working flawlessly together with mobile payments processing on the  Ethereum blockchain leveraging smart contract technology.

  • 1. Universal/Transferable trust and reputation system: Every time a  transaction is made the blockchain will record the time of the transaction, both  receiving and sending wallet addresses, warranty conditions, delivery time, and all other information that is typically needed to ensure trust. All the  sensitive information will be hashed and only available to authorized users in  a beautifully designed user interface. Based on that information, clients and  merchants will be able to file/solve a claim, rate each other, etc. Every time a  transaction is made, claim registered, solved or unsolved (according to  the purchase details saved during the purchase), review written, etc., the  smart contract will automatically change the trust level for each of the  parties involved.
  • 2.Mobile payments solution: With the help of the Ethereum blockchain, we  are able to make payments with only 1 step and 1 fee, which results in  accepting payments generally up to 5X cheaper and up to x10000 faster for  merchants. After simple integration with Monetha, merchants will be able to:  use our decentralized trust and reputation system, accept Ethereum based  tokens, accept mobile payments, and easily convert cryptocurrency to their  local fiat currency.
  • 3.Enabling merchants to reach $10 trillion digital asset economy: By  developing Monetha, we will not only allow merchants to participate in a  trustful decentralized economy, but also reach the growing digital asset  economy through our payment solution. The World Bank estimates that 10%  of global GDP will be generated on blockchains by 2025. The GDP estimated  for 2025 is $100T, thus the value generated through blockchain is expected to  be $10T (10%).

Mobile payments: According to Boston Consulting Group, the payment industry is  about to experience a huge shift towards mobile payments: 1) In 2015 mobile  payment volume was USD 8.6 billion in the US. It is expected to increase almost 32x  by 2021 to reach $274bn in the US alone, 2) mobile share of total ecommerce is  expected to increase to 48.5% of total e-commerce by 2020. It was 23.6% in 2015.

Business model: Monetha will only have one fee – a 1.5% transaction fee for  merchants.

Token and token ecosystem: A ⅓ of Monetha’s revenue will be put in the “Voucher  Smart Contract” in a form of MTH tokens to our token holders with an ability to claim for a  voucher proportionately to the amount of MTH tokens they hold. Token holders will receive a  voucher in MTH (Monetha’s currency) to use it as a discount when buying from Monetha’s  merchants. This voucher would be proportional to the amount of the MTH tokens held.

Loyalty program: In order to encourage a network effect and create an ecosystem  for the Monetha token, we are going to introduce a loyalty program for merchants.Every purchase made via the Monetha payment system will reward the client of the  merchant with 0.2% (the exact percentage might change over time) of the value of  the transaction in Monetha tokens from the Monetha loyalty pool.

1. Three significant problems that merchants face:

trust and reputation, payments, and an  inability to reach the growing Ethereum economy.

E-commerce has grown at an unprecedented rate and is projected to grow at an  even higher rate over the coming years. According to “Statista”, retail e-commerce  sales worldwide in 2014 were USD 1.33 trillion and are projected to increase to USD 4.058 trillion by 2020.

The growth is perfectly illustrated by the number of shops created on the Shopify  platform. They had 84,000 shops in 2013, 144,000 in 2014, 243,000 in 2015 and  ended 2016 with almost 378,000 merchants on the platform - a growth of 450% over  3 years.

E-commerce is also gaining greater weight in total retail sales globally. It is expected  to increase from 7.4% in 2015 to 14.6% in 2020. Furthermore, according to Statista,  the number of people buying goods or services online will increase from 1.46 billion  in 2015 to above 2 billion in 2020.

Despite the super high growth of e-commerce, merchants face three major  problems: 1) Trust and reputation, 2) Expensive and long payment process, and 3) An inability to reach the growing Ethereum ecosystem, with a market cap of ~36 billion and its corresponding Ethereum token economy.

1.1 Trust and reputation problem in global e-commerce

Building trust is difficult. It takes time and costs a lot of money. It’s even more difficult  for new or small merchants.

Trust and reputation are extremely important for participants of today's global commerce. People are more likely to buy from trusted merchants; therefore, merchants are striving to maximise their trust rating/reputation and build a loyal customer base.

According to Econsultancy, 61% of customers read online reviews before making a purchase decision. Moreover, according to Reevo stats, 63% of customers are more likely to make a purchase from a site which has user reviews and a proven trust rating.

Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers, according to a survey of US internet users by the online video review site EXPO. Furthermore, Shopify, in one of their  merchant blogs, emphasized that “showing that others trust you” is vital to a  merchant’s success.

There are, however, a few major problems regarding trust that merchants face in today's global e-commerce.

  • 1. The trust and reputation system to facilitate commerce is only possible in closed marketplaces, which are controlled by a central authority. In order to build trust, you have to join one or a few of the closed marketplaces, such as: Amazon, Ebay, Alibaba, etc. By joining them, merchant must accept all their rules; for example, 20% commission from sales.
  • 2.Merchants have no ability to transfer their trust rate from one centralized service to another. For example, once you become trusted on Amazon, you still must  build your trust on Ebay or another marketplace.
  • 3.Merchants have to invest considerable effort and finance into their brand and advertising if they do not want to join the centralized marketplace that facilitates  trust and reputation.
  • 4.Buyers need to establish a relationship with each merchant separately. Moreover, a buyer’s history is not available for merchants to make decisions. Being  trusted with one merchant doesn't mean you are trusted with another.
  • 5. There is no ability to punish fraudulent buyers or merchants and reflect that in their  history. Most fraud happens due to stolen cards or stolen credit card information. In  2015, card fraud reached $21.84 billion – a figure that is expected to rise to $31.67  billion by 2020. According to Advanced Payment Report 2016 conducted with the  help of Wirecard.de, 92% of merchants say fraud will remain a prime concern for  online payments. Large e-commerce and m-commerce merchants lose 1.4% and  1.7% of revenues respectively to fraud according to the 2015 True Cost of Fraud  Study.

There are millions of e-commerce merchants outside closed marketplaces that need  a universal trust and reputation system in order to be trusted by their clients.

In order to build global trust in e-commerce, we need a universal trust and reputation system. Payments and commerce using Monetha will be done directly between two unknown parties using a much-needed decentralized, smart contract based, trust and reputation system.

2.Expensive and long payment process

Despite having a wide variety of different payment gateways and processing companies, the following major problems still exist for merchants:

  • Costly and complex transaction settlements with up to 16(!) steps to accept  and settle transactions.
  • Up to 15(!) different type of fees including a transaction fee of between 2%  to 6%, and a chargeback fee of USD 20.
  • Extremely high cross-border transaction fees.
  • Long transaction times ranging from 2 days to several weeks to receive their money. E-commerce payment processors often hold merchants’ money for a week due to higher probability of chargebacks during first week after purchase.
  • Mobile payments. Mobile payment solutions are fragmented and not available universally or simply not easy to use despite a strong consumer appetite to leverage them. Payment processors rarely offer a simple solution for a merchant to accept mobile payments.

1.2.1 Current payment process

The picture below describes the payment confirmation or rejection in 8 steps at the time of payment regardless of it being in a physical store, e-commerce or

m-commerce. The process is complex and includes 8 additional steps to settle the transaction. In total, you have 16 steps for money to be transferred from the client's bank account to the merchant's bank account.

  • Transactional fees stand somewhere between 2% and 6% per transaction  plus a fixed fee which is between USD 0.1 and USD 0.7. For example: every  time someone makes a transaction for USD 10, the merchant on average  pays => 10*((0.02+0.06)/2) + ((0.1+0.7)/2)) = USD 0.8 for banks, credit card  associations, payment gateways and processors.
  • Retrieval Request Fee and Chargeback Fee are paid when someone claims for a chargeback. The best-known payment gateways such as PayPal and  Stripe charge merchants a USD 15 chargeback fee. In addition to the  chargeback fee, there is work to be done by the retailer to prove the transaction was done respecting the rules. This costs time and money. When  the info is missing, the charge is reversed even if it was legit.
  • Flat fees include: Terminal fees to buy the needed terminal for retail  merchants, PCI fees paid to Payment Card industry for compliance OR  noncompliance, and others, such as: Annual fees, Monthly fees, Monthly  minimum fees, IRS reporting fees, network fees, etc.
  • Incidental fees that consist of: Address Verification Service (AVS), Voice  Authorization Fee (VAF), Batch Fee, and NFS fee.
  • Cross-border fees. PayPal, for example, charges the merchant a transaction  fee of 4.4% + fixed fee (depends on the currency), instead of 2.9% + fixed fee (depends on the currency) if the funds the merchant is receiving comes from outside of the U.S.

Finally, some payment gateways and/or processing companies like to keep their fee  structure hidden or totally incomprehensible to the average merchant.

3.Long fund transfer time

As there are a lot of different parties involved in moving the money from one bank account to another (or from one country to another), it often takes up 3 days to  settle the transaction. For international payments, it can take up to a week or  even more. Moreover, payment gateways more often than not hold your money for a  week.

4.Mobile payments

According to StatCounter, October 2016 was the first ever month in the history when more users around the world accessed the internet from mobile devices than from desktop computers. Of all users, 51.3% used mobile devices while 48.7% used computers. Moreover, according to Statista, approximately 80% of internet usage will be mobile by 2018. At the same time, mobile payments are projected to  increase from USD 8.6bn in 2015 to USD 274bn in 2021.

The problem is that most e-commerce and retail payment gateways and/or terminals were developed to accept and process payments using physical credit cards, and at their core, cards are not mobile-friendly. Payment gateways rarely offer a simple

solution for a merchant to accept mobile payments in their website or point of sale terminals.

1.3 An inability to participate in token-enabled digital asset  economy potentially worth $10T in 2025.

The market cap of all the Ethereum tokens is growing extraordinarily fast. Ether reached a market cap of USD 36bn as of June 14th. But most importantly, a totally new market of digital assets is being created: tokens of projects that are built on Ethereum platform. The rise of new kind of digital assets enables the creation of a token-based digital asset economy.

A correspondent of Bloomberg talks about it here, starting from 2:00.

The World Bank estimates that 10% of global GDP will be generated on blockchains by 2025. The GDP estimated for 2025 is $100T, thus the value generated through blockchain is expected to be $10T (10%).

Today, merchants don’t have an opportunity to access that money. They will have a considerable incentive to participate in the token economy within the next few years.

2.Monetha’s solution:

  • Monetha’s solution : a decentralized trust and reputation system working flawlessly together  through a blockchain based payment gateway.

We are creating a decentralized payment and trust solution on the Ethereum  blockchain leveraging smart contract technology. The payment solution works  flawlessly together with our decentralized trust and reputation system. Merchants will  be able to accept Ethereum based cryptocurrencies and exchange them with  traditional (fiat) currencies. Merchants and customers will participate in global  decentralized commerce with total trust.

Monetha is on a mission to

  • Develop a global decentralized trust and reputation system for tomorrow's  global e-commerce.
  • Make the payment process simple and efficient: only one step.
  • Make accepting payments for merchants generally up to 5x cheaper and up  to 10,000 times faster.
  • Provide an opportunity for merchants to accept mobile payments.
  • Bring the Ethereum-based token economy to the mainstream.
  • Expand Ethereum real-world application infrastructure.

In simple words: our mission is to develop and deploy the best transaction system that  would be based on enforceable contracts without third party between consumer and  merchants and a strong decentralised reputation management system. Transaction  and fund transfer will be done in one step together with the enforceable sale  contract. Transaction fees would be simplified from many to a simple transaction fee  wherever the consumer and merchants are located on the planet.

1.A Universal Decentralized Trust and Reputation System on  the Ethereum blockchain. Ensuring trust in global commerce.

Building trust is difficult because:

  • Merchants need to become part of a centrally governed marketplace, like Amazon, Ebay, Alibaba, Etsy, etc, where they must pay a sales commission.
  • Merchants cannot transfer their trust from one centralized service to another.
  • Merchants need to invest huge efforts and budgets into brand and advertising  if not being part of centralized marketplace.
  • Complicated conflict management using existing system.
  • Buyers need to establish a relationship with each merchant separately and  their history is not transparent.
  • There is no ability to punish fraudulent buyers or merchants and reflect that in  their history.

Monetha’s trust and reputation system will be universal, transparent, transferable, self-executing, not controlled by a central authority, and working flawlessly together with a payment solution.

2.1.1 How it works

Every time a transaction is made, no matter if it’s retail or e-commerce, the  blockchain will save the time of the transaction, both the receiving and sending  addresses, warranty conditions, delivery time, and all other information that is typically needed to ensure the trust. All the sensitive information will be hashed and  only available to authorized users in a beautifully designed user interface. Based on that information, clients and merchants will be able to file/solve a claim, rate each other, etc. 

Default trust rates will be created for both merchant and client using the Monetha ecosystem for the first time. A Trust rating will be assigned to a specific wallet address. Every time a transaction is made, claim registered, solved or unsolved (according to the purchase details saved during the purchase), review written, etc., the smart contract will automatically change the trust level for each of the parties involved.

The merchant trust rating:

Once the merchant starts accepting mobile Ethereum based currency payments using Monetha, a default trust rating will be created. Smart contract will automatically change the trust rating according to the behavior of the merchant. For example:

  • Does the merchant react to claims from clients?
  • Does the merchant react quickly to claims from clients?
  • Do clients rate the merchant for delivering products as promised: on time, as  advertised and in good quality?
  • Does the merchant have good reviews from clients?

Trust client’s trust rating:

The main reason to create a trust rating for the client is to decrease the likelihood of fraudulent buyers and offer loyalty features for trustful buyers.

Once a client buys something from a merchant using Monetha for the first time, the default trust rating for that client will be automatically created and linked to the wallet address of that client.

The client trust rating will be updated automatically by the smart contract based on his or her behavior. Different weights will be assigned to different actions. For  example:

  • What is the client’s claim history?
  • How many claims has the user made? Are those claims being resolved?
  • Have all the previous claims been solved with merchants?
  • Purchase history: behavior, frequency, etc.

The trust rate of the client will be available to see on the blockchain and visible in a  user-friendly interface to merchants once the purchase is made.

The client’s trust rating will be visible on the blockchain or in Monetha’s mobile app.

In totally decentralized e-commerce, it is important that merchants have information about the client. The most important thing for a merchant is to avoid someone who does hazardous things on purpose. If that happens, the merchant will be able to decrease the client’s trust rating significantly. Based on that information, other merchants will be able to decide whether they want to sell products to a client with a low trust rating.

Claims, reviews and conflict management.

Every purchase will be saved on the blockchain together with the time of the transaction, both receiving and sending addresses, warranty conditions, estimated delivery date, the product that was bought and all other information that is typically needed to ensure trust.

The following information will be available to both parties:

  • The merchant will have all the information about every transaction with the  above-mentioned details in his profile in the Monetha system.
  • The client will be able to see all his purchases together with the above-mentioned details only in his profile within the Monetha mobile app.

Based on that information, parties will have an opportunity to file/resolve claims, review, and rate each other in a transparent way. Smart contract will automatically decrease or increase the trust rating. That kind of management of conflict resolution through smart contracts will help each party to deal with the situation faster, easier and cheaper (no chargeback fees for the merchant).


  • 1. Claim. Once the client makes a purchase, all the needed information is saved  to the blockchain. In order to see that information, the client must download  the Monetha app. Once he logs in, he sees all the purchases he made with a particular wallet address anywhere using Monetha as a payment gateway.  The client selects the particular purchase he is not happy about, and initiates  a claim by providing the details of the claim, e.g., the product is broken. The  merchant’s trust rating is immediately decreased, so the merchant is  incentivized to solve the problem as quickly as possible. The merchant  receives the notification about the claim, looks at the details and contacts the  client off-chain. Client and merchant agree on the solution and one of the  parties initiates a resolution by pressing the "Claim resolved" button in the  mobile app or the merchant system. Details of how the situation was resolved  (product changed, money returned, etc.) must be provided as well. The details  are saved to the blockchain. The other party gets the notification, reads the  details and agrees by pressing “Claim resolved”. Once the claim is resolved,  trust rating is increased for both parties instantly.
  • 2.Reviews. Clients and merchants will be able to write reviews about each  other. Written reviews will have more weight on each other’s trust rating than  just “silent” transactions without a review. For example, a client's review about  a good product and customer service will increase the merchant's trust rating  more than just a simple “silent” transaction without writing a review. Reviews  about the merchant will be visible in the mobile app for a client. Merchants will  see the reviews clients have written about them in their system. All reviews,  good and bad, will be automatically reflected in the trust rating of the  client and the merchant.
  • 3.Sales contracts. A merchant can propose a 15 day return policy - no  questions asked. This merchant will be in a better position to sell than the one  who does not offer a return policy. These rules will be published by the  merchant. Smart contract will ensure merchants and consumers are  respecting their commitments to each other and the rating system will reflect  that.

2.1.2 How the likelihood of fraud is reduced with a global decentralized reputation and trust system

The trust rate will be available and visible to everyone in the ecosystem so that  parties are incentivized to increase their trust rating, which will enable better  decision-making and a safer e-commerce environment. Moreover, we will offer  incentives such as a reduced transaction fee, faster transaction times, etc., for those  who hold higher ratings and proven history. This level of transparency could  decrease fraud significantly or at least make it more difficult.

To illustrate this point, Kevin Kelly, the author of a book titled “Out of Control”, wrote:

A pretty good society needs more than just anonymity. An online  civilization requires online anonymity, online identification, online  authentication, online reputations, online trust holders, online  signatures, online privacy, and online access. All are essential  ingredients of any open society.

We bring this to the next level. We want to create a transferable trust system so that every merchant, big and small, retail or e-commerce, will be able to join a  global decentralized trust rating system by accepting mobile payments with Monetha.

2.A mobile payments solution to accept mobile Ethereum  based cryptocurrency payments generally up to 5X cheaper  and up to x10000 faster.

After simple integration with Monetha, merchants will be able to:

  • Use our decentralized trust and reputation system
  • Accept Ethereum based tokens.
  • Easily convert cryptocurrency to fiat currency.

2.2.1 How it works: e-commerce example

Clients will pick their items, add them to the cart and select that they will pay through the Monetha gateway instead of other available options such as credit card or PayPal.

The amount needed to pay is converted to the selected Ethereum based currency (token) from traditional currency in real-time. A QR code is generated which the  client scans with any crypto wallet on his mobile app and presses “send”. Money  arrives in merchant’s smart contract wallet in approximately 2 minutes. The amount  of Ethereum based currency received is exchanged to a merchant’s preferred fiat currency according to the merchant’s preference via Kraken or another crypto exchange API. Merchants will be able to choose the frequency at which crypto  tokens are converted to fiat, the local currency to exchange to, time of sending  money to their bank account, and many other options.

Monetha is easy, fast, cheap, and guaranteed by smart contracts.

How merchant payment fees and transaction time are resolved

The picture below shows how blockchain changes the method of payment. The transaction goes from customer to merchant directly; ditching all the intermediaries in the process and saving merchants a huge amount of time and money. There is no need to close or settle anything for merchant anymore. The settlement and closing happens at the same time as the transaction. There is only 1 step instead of 16!

As the payment now goes directly from the client to merchantinstead of waiting for up to 2 weeks to see the funds, it arrives approximately 2 minutes after the  purchase no matter where in the world the purchase was made.

As far as payment fees are concerned, instead of 15 types of fees merchants may pay using a standard payment gateway; with Monetha, they will have only 1 fee: a transaction fee of 1.5%.

The chargeback fee goes away as well. Once the merchant agrees to send the money back, they just send the money back and pay the transaction fee. No ridiculously high chargeback fees anymore. In addition, the pain (time and money to prove the transaction is legit) is gone. Moreover, the decentralized trust and reputation system helps to decrease the rate of fraudulent payments as well.

Ultimately, it’s up to x5 cheaper and up to x10000 faster for merchants to accept payments with Monetha: with a transparent fee structure with no chargeback or hidden fees, and a beautiful user interface with smart contract enabled wallet  security.

Smart contract based wallet for merchants

The merchant's account acts as the equivalent of a bank account that stores funds and enforces security. The crucial fact here is that it's only controlled by the user, the merchant. Today, banks hold higher authority because they run the database that points at the database entry which says you have that money and you have to trust that your money is safe. Banks own the control of that database and authority to grant or deny the access to the money they hold. Not anymore.

Monetha will not be able to suspend, hold or prevent any transaction. Instead, permissionless transactions will be guaranteed by the smart contract. Instantly, and as promised. No more headache of not knowing where the merchant’s money is and  why it’s being withheld.

Merchants can customize their settings to fit their preferences, such as:

  • How much funds to exchange with the local currency.
  • How often to exchange.
  • Others.

With Monetha, we are giving control of merchant funds back into their own hands  and giving them easy-to-manage control of their funds received from selling goods or services which is safeguarded by the security of smart contracts. Now, merchants can have better security and substantially improved usability. It is literally a merchant becoming his own bank.

2.2.2 Case studies: merchant fees and transaction time

Merchant fees

John is the owner of a small e-commerce store selling T-shirts for USD 10. He was always frustrated by the transactions fees he paid to the banks and other intermediaries.

One day, he found out about Monetha through a financial news article and decided  to try it out. It took him only a few minutes to get started. Now the transaction money goes directly from the client to his account. That means that from now on, John will not only be able to accept mobile payments, but also, more importantly, instead of paying every intermediary in the payment process from 2%+0.1 up to 6%+0.7 per transaction, John now pays only 1.5% per transaction. So instead of paying EUR 0,8 on average every time someone buys a T-shirt, John will now only pay EUR 0,15 per transaction using Monetha as his mobile payments processor. That’s 5x times cheaper on average!

Moreover, Monetha exchanges Ethereum based currencies with his local currency and sends the money to his bank according to predefined settings: upon his request  or automatically.

Transaction time and cash flow problems. E-commerce merchant.

Peter has a website where he sells various home appliances to customers all around the globe for almost 12 years now. He knows money is just a digit that must be exchanged once the transaction is made. That’s why he cannot believe how long it takes for him to receive the funds after a client places an order.

If the client is local, the funds show up in his bank account in up to 2-3 days. But if the client is from the other side of the world, it may take up to 2 weeks for funds to  show up his bank account. He has to trust the client and the banks and ship the product before he receives the funds. Moreover, the payment gateway often holds  th money for a week. Because of the time it takes for him to receive the money, he  often experiences cash flow problems and, consequently, is not able to pay his suppliers.

One day, a friend of Peter told him about Monetha. The friend told him that it take up to 2 minutes to receive money with Monetha after a purchase was made. With Monetha, Peter can accept mobile payments and receive funds instantly no  matter where the client is after the purchase is made. He no longer has to trust  banks, payment gateways or PDF files generated as a proof of payment that clients  send him. Furthermore, Monetha solved his cash flow problems instantly. He  receives funds, can ship products instantly and order more shoes without a fear of  not being able to pay.

2.3 Enabling merchants to reach $10 trillion digital asset economy

By developing Monetha, we will not only allow merchants to participate in a trustful decentralized economy, but also reach the growing digital asset economy through  our payment solution.

2.3.1 Growth of Ether as a currency and the Ethereum ecosystem’s  digital token economy

As shown above, a correspondent for Bloomberg talks about Ethereum’s potential  here, starting from 2:00.

Ethereum is a platform that enables the creation of decentralised applications. As a result, it has facilitated the emergence of a new and exclusively digital asset class: tokens. As discussed above, the World Bank estimates that 10% of global GDP, which is approximately $10T, will go through blockchains in 2025.

To illustrate the fact, let us look at the graph below showing the growth of altcoins. This growth is influenced by the ascendency of Ether as a currency and the expansion of Ethereum-based tokens.

The graph below shows the growth of Ether’s market cap. Market capitalization stands at approximately USD 36 billion as of June 14th. It has grown by ~4,390%  since May 8th.

It is very likely that Ethereum will be the number one cryptocurrency platform soon because it facilitates the creation of an ecosystem that Bitcoin cannot match.

At the same time, it gets harder and harder to make transactions on Bitcoin: according to www.blockchain.info, the “Average Confirmation Time” to confirm a  transaction was 316 minutes as of June 13 and “Cost per Transaction” was  approximately USD 4.

Merchants cannot use services such as BitPay to accept bitcoin payments when transaction time is that long and the cost per transaction is that high.

This fact causes Bitcoin’s weight relative to other currencies to decrease dramatically and the graph below demonstrates that pretty well. Just a few months ago, Bitcoin accounted for more than 80% of all the market cap of cryptocurrencies. As of June 14th, it’s approximately 39%, while Ethereum is already 31.7%. Ethereum is one of the reasons why the relative weight of bitcoin is decreasing.

3. Product architecture and product development  timeline

3.1 Smart Contracts & Workflows

Smart contracts will enable us to facilitate a payment solution working flawlessly together with a decentralized trust and reputation system between parties via the blockchain. Number of smart contracts, detailed structure, and functionality will be defined and finalized during development.

To illustrate the intended functionality, we provide sample workflows illustrating the purchase and claim process and how they affect the trust rate for both parties.

Client makes a purchase

The sample workflows below demonstrate the process when the client initiates a claim, which is resolved together with the merchant. We will introduce incentives for merchants and clients to handle the claims fast and keep trust level high for both sides.

The merchant responds to a claim, finds a solution together with the client and  provides resolution details

The client and merchant resolve the claim resolution “offline” or on Monetha’s  off-chain messaging system. After both parties agree on resolution terms, the merchant enters those terms (e.g. money back, shipping out new product,, etc.) into the merchant’s user interface. Resolution terms are saved on the blockchain. The merchant then waits for client’s confirmation.

If the claim is resolved relatively quickly, the merchant gets a relatively higher trust rating upgrade. The client’s trust rating is also upgraded once the claim is resolved.

3.2 Intended Product architecture

3.Beta version of the product

Goal of Beta version:

  • Provide a platform for e-commerce merchants to expand their online payment solutions and accept mobile payments in Ethereum-based currencies
  • Show the potential of “TrustLevel” mechanism which will help to increase the transparency of e-commerce, which both merchants and clients will benefit from.

We have developed a solution where the merchant receives a Monetha payment  gateway script that can be integrated into any shopping cart or website (some  scripting knowledge is required).

The workflow is simple: the user picks items he or she wants, adds them to the basket and selects to pay with ETH. Monetha servers generate a QR code with all  the needed underlying order information such as order number, price, currency,  warranty, delivery option, etc. The client must scan the code during a defined time  limit otherwise he needs to re-initiate payment. After the client scans the code with  his preferred mobile crypto wallet and presses “send”, the transaction is sent to the blockchain together with purchase details.

Once the transaction has received several confirmations, the client is notified it was successful. After a few minutes, the merchant sees the money arrive in his wallet. During further development phases, we will introduce Merchant Smart Contract Wallet to enable rates, limits, and automatic exchange to local currency.

We aim to integrate with merchants in early Beta product stage, and together with  them, improve and test the solution. Early participation will allow them to influence what features should be included in the roadmap. It will also enable them to expand their market reach, and through a simple setup to start accepting online payments with ETH.

After its launch, we will invite merchants to Beta programs to experiment with the newly introduced features.

4.Product development roadmap.

The product development timeline might not be final and is subject to change depending on the feedback we receive from our initial customers.

  • Phase 1: E-commerce and first version of the trust rating - EUR 700k
    Goal: develop a fully-functional payment gateway with a user interface for commerce merchants and enable them to accept ETH currency while leveraging first version of trust level mechanism.

    Time: early 2018
  • Phase 2: A full e-commerce solution to accept Ethereum-based tokens and exchange them to fiat currency: EUR 1.7m
    Goal: accept not only Ether currency, but also Ethereum-based tokens and enable merchants to exchange Ethereum currencies to fiat currency and transfer funds to their preferred account. Moreover, smart contract wallets, real-time analytics, and dashboards for merchants will be introduced during this stage

    Time: mid 2018
  • Phase 3: A Monetha Wallet for clients + Loyalty program + Significant improvement of decentralized trust and reputation algorithm: EUR 3.5m
    Goal: make a significant step towards a fully working decentralized trust and reputation system: improvement of decentralized trust and reputation algorithm together with Monetha smart contract based mobile wallet for making/solving claims, rating merchants, writing reviews, etc. Review purchase history, see clients’ and merchants’ trust rating, etc. Finally, the loyalty program will be enabled during this stage of development.

    Time: late 2018
  • Phase 4: Full functionality of the decentralized trust and reputation system - EUR 5.5m
    Goal: This level of financing will allow us to fully develop a globalized trust and reputation system to enable both parties to initiate/resolve claims so that  global trust rate would reflect “the true trust of both parties”. Reviews will be  enabled, which will have a significant weight on trust rate for merchants and  clients. Trust system algorithm will be improved to facilitate claims and client  reviews. Mobile wallet version 2, mobile in-app SDK and other improvements  to merchant’s interface will be developed during this phase.

    Time: early 2019
  • Phase 5: Retail - EUR 7m
    Goal: Develop and introduce the decentralized payment, trust and reputation system for retail merchants. The ability to accept mobile payments in Ethereum-based currencies and exchange them to preferred fiat currency. Top-tier retail merchant interface to see the purchase history, analytics, etc.

    Time: mid-to-late 2019



Monetha (MTH)に関連する他の情報に触れてみる


暗号資産(暗号通貨, 仮想通貨)やブロックチェーンは理解が難しく、また一次情報の多くはPCに最適化されている状況にあります。PocketWPでは、下記の3点のアプローチによってその問題を解決しようとしています。
  • ・SmartPhoneFirst - スマホで最適化したスライド/UI
  • ・Stockable - 流れてしまいがちな情報を蓄積し、共有できる
  • ・Followable - 追いかけるべき情報源がわかる
将来的には共同で編集できる仕組みなども設計中です。 暗号資産・暗号通貨の価値を広げるには、良質な情報を読みやすく噛み砕くことが必要だと思っています。 よろしければご意見をこちらからお寄せください (お問い合わせフォーム)
運営者情報① : IXTgorilla
Twitterにて #PocketWP #ゴリ学習メモ なるスマホに最適化した暗号資産の学習情報をスライド形式にて発信しているゴリラ。 これまではTwitterのみの発信を行なっていましたが、蓄積される場所が欲しいという声にお答えし、Web化を行なってみました。
運営者情報② : CryptoGorillaz


  • Ethereum(ETH) / ERC20トークンでの投げ銭

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